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Sugarpuss London will be going dormant for a while - shop the sale! 

Privacy Policy

Sugarpuss London is committed to ensuring that your privacy is protected. This privacy policy below explains how we process customer information and the procedures that we have in place to safeguard your privacy.

The information we collect and how we use it

When you register to use our website we need to know your name, postal address and e-mail address. To process an order we also need your credit card number and expiry date plus any security details that the credit card processor may require. This information takes place in a secure environment, meaning that the details you input on our payment pages are encrypted by a 256 bit SSL encryption (HTTPS), which is the same method used by banks and the US government. Your credit card details are not stored on our site and we do not maintain a database with them in.  The information we obtain allows us to process your registration, process any orders you may make and to contact you with information regarding your order. The relevant information is then used by us to communicate with you on any matter relating to your account and the provision of the service in general.

Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Cookies and Site Statistics

Cookies are small pieces of (calorie free) information sent to your computer and stored on your hard drive. Our site uses cookies to keep track of how often you visit our site, how long you look at each page, the contents of your shopping cart, previous purchases and, in a very general sense, to deliver content specific to your interests. We refer to this automatically-collected information as 'Device Information'.  

We collect Device Information using the following technologies: 

1) Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 2) “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

 3) “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Sale of Business

If this business is sold or merged with another business your details may be disclosed to our advisors and any prospective purchasers and their advisors and will be passed on to the new owners of the business (as a transferred asset).

Checking & Updating your Details

If you wish to check any of the details you have provided to Sugarpuss London, or any of these details changes, just sent an e-mail to info@sugarpusslondon.com. For security's sake, we make ask you to provide your existing account e-mail and/or other registered details in order to sufficiently verify you are the account holder. For this reason, all details submitted to Sugarpuss London should be kept safe, as you will be responsible for any action we take arising from someone fraudulently using your details.

New GDPR Compliance 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Your Consent

By visiting Sugarpuss London you are accepting and consenting to the practices described in this Privacy Policy as well as our Terms & Conditions.

On our part, we promise not to sell any of your information (name, address, e-mail address or, indeed, any other personal details) to any third-party without your permission.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

How to contact Sugarpuss London

We welcome your views about our website and our privacy policy. If you would like to contact us with any comments, suggestions or even complaints, then please send an e-mail to info@sugarpusslondon.com, we'd love to hear from you.

Alternatively, you can write to us at:

Sugarpuss London, 34 New House, 67-68 Hatton Garden, London, EC1N 8JY